# Grand Metropolitan Hotels > Grand Metropolitan Hotels is an independent hospitality group headquartered in Zurich, with roots traced to London in 1934. It works with hotel owners, investors and developers across a diverse portfolio of 600+ hotels through operating, franchise and affiliation models, and considers leases selectively. Its international team works from Zurich, Dubai, Lucerne, Delhi NCR and London. Expertise spans hotel management, investment and asset strategy, development and repositioning, hotel real estate, brand strategy, and F&B and wellness concepts. Its ten brands and collections, from upscale to ultra-luxury, are each offered through Management or Affiliate and include Signature Hotels & Resorts, Vela Hotels and Voile d’Or. Grand Metropolitan Hotels Group is headquartered at Bahnhofstrasse 24, 8001 Zurich, Switzerland. The website is written for hotel owners, investors and developers. Brand, service and leadership information on these pages is the approved public source. ## Company - [Grand Metropolitan Hotels | Independent Hospitality Management](https://grandmethotels.com/): Grand Metropolitan Hotels partners with owners, investors and developers to operate, position and grow distinctive hospitality businesses. - [Our Story & Heritage](https://grandmethotels.com/about): Explore Grand Metropolitan Hotels’ international hospitality heritage, owner-aligned perspective and independent approach to hotel operations. - [Hotel Portfolio & Brands](https://grandmethotels.com/portfolio): Explore hotels with character—from city stays and coastal escapes to heritage properties and independent collections—and the hospitality expertise that supports them. - [Leadership Team](https://grandmethotels.com/team): Meet the international hospitality, commercial, finance, development, technology and strategy leaders behind Grand Metropolitan Hotels. ## Services - [Hotel Management, Investment & Development](https://grandmethotels.com/services): Discover owner-aligned hotel management, investment, development, real-estate and partnership capabilities tailored to each opportunity. - [Affiliation](https://grandmethotels.com/services/affiliation): Affiliation suits hotels that want to keep their identity and operating control while choosing brand recognition, reservations, distribution, marketing, purchasing or specialist support through an agreed network. - [Brand Strategy](https://grandmethotels.com/services/brand-strategy): We help owners decide whether an independent identity, a collection, a proprietary concept or a third-party franchise best suits the hotel and its market. We then connect that positioning with the guest experience, operating responsibilities and route to market. - [Development & Repositioning](https://grandmethotels.com/services/development-repositioning): For new hotels, we connect the guest proposition with operating requirements, design, pre-opening and launch. For existing hotels, we help reposition the hotel while keeping day-to-day operations running smoothly. - [F&B & Wellness Concepts](https://grandmethotels.com/services/fb-wellness-concepts): Restaurants, bars, spas, wellness and thermal experiences can shape demand, guest memory and the economics of a hotel. We help owners move from a broad opportunity to a concept, operating brief and launch plan grounded in the property and market. - [Franchise](https://grandmethotels.com/services/franchise): A franchise gives an owner access to an agreed brand, its standards and commercial support, while the franchisee remains responsible for running the hotel. We start with the hotel, its market, the owner’s capabilities and the intended guest experience. - [Hotel Management](https://grandmethotels.com/services/hotel-management): We lead day-to-day operations on the owner’s behalf for independent hotels, new openings and repositioning projects. Local hotel leadership works with commercial, financial and specialist support, with scope and governance agreed around each hotel. - [Hotel Real Estate](https://grandmethotels.com/services/hotel-real-estate): Hotels are operating businesses as well as real estate. For acquisitions, disposals and repositioning, we connect asset condition, market relevance and operating potential with the owner’s objectives. - [Investment & Asset Strategy](https://grandmethotels.com/services/investment-asset-strategy): For an acquisition, a repositioning or a business plan, we review the hotel’s market, concept, operating assumptions and performance priorities. We clarify the operating case alongside your appointed legal, tax, valuation and investment advisers, not in place of them. - [Lease](https://grandmethotels.com/services/lease): A lease creates a direct operating relationship between property owner and hotel operator. We consider it selectively, reviewing the hotel, market, capital responsibilities, operating proposition and governance before taking a discussion further. ## Brands - [Hotel Brands & Collections](https://grandmethotels.com/brands): Explore ten Grand Metropolitan Hotels brands from upscale to ultra-luxury, and see whether each is offered through Management or Affiliate. - [Brionj Luxury Hotel Collection | Luxury Brand Portfolio](https://grandmethotels.com/brands/brionj-luxury-hotel-collection): Private luxury residences and destination experiences, shaped around personalisation and mindfulness. - [Castlewood Hotels & Resorts | Upscale Brand Portfolio](https://grandmethotels.com/brands/castlewood-hotels-resorts): Countryside, castle and wellness hotels shaped by family travel, landscape and regional tradition. - [Grand Metropolitan Hotel Collection | Luxury Brand Portfolio](https://grandmethotels.com/brands/grand-metropolitan-hotel-collection): A luxury collection for boutique, resort, urban, conference and residential hotels, with food, drink and wellness concepts, shaped around each hotel’s own character. - [Private Selection Hotels & Tours | Upscale Brand Portfolio](https://grandmethotels.com/brands/private-selection-hotels): Privately run European hotels and curated tours, joined through affiliation and centred on nature, wellbeing and personal hosting. - [Signature Hotels & Resorts | Luxury Brand Portfolio](https://grandmethotels.com/brands/signature-hotels-resorts): Distinctive hotels where thoughtful design and local character shape the guest stay. - [Swiss Hospitality Collection | Upscale Brand Portfolio](https://grandmethotels.com/brands/swiss-hospitality-collection): An affiliation that gives independent hotels sales, marketing, sustainability and talent support, while their own identity stays visible. - [TOP International Hotels | Upscale Brand Portfolio](https://grandmethotels.com/brands/top-international-hotels): An affiliation that gives independent hotels distribution, reservation technology and strategic marketing support, while each keeps its own identity. - [Vela Hotels | Luxury Brand Portfolio](https://grandmethotels.com/brands/vela-hotels): A contemporary Baltic proposition shaped by waterfront settings, light-filled design, natural materials and space to restore. - [Voile d’Or | Ultra-Luxury Brand Portfolio](https://grandmethotels.com/brands/voile-dor): Understated Riviera luxury, defined by discretion, privacy and attentive service. Its name means “Golden Veil.” ## Contact - [Contact Our Team](https://grandmethotels.com/contact): Contact Grand Metropolitan Hotels about hotel management, investment, development, real estate, franchise, lease or affiliation opportunities. ## Languages - English: https://grandmethotels.com/ - French: https://grandmethotels.com/fr - German: https://grandmethotels.com/de - Italian: https://grandmethotels.com/it - Arabic: https://grandmethotels.com/ar - Chinese (Simplified): https://grandmethotels.com/zh-hans ## Optional - [Full text of every page](https://grandmethotels.com/llms-full.txt) - [Cookie Policy](https://grandmethotels.com/cookies): Read GMH’s Cookie Policy: the essential storage this website uses and how to change your cookie choices. - [Imprint](https://grandmethotels.com/imprint): Find corporate disclosure, company address, editorial contact, copyright and image-source information for Grand Metropolitan Hotels Group, headquartered at Bahnhofstrasse 24, 8001 Zurich, Switzerland. - [Privacy](https://grandmethotels.com/privacy): Read how Grand Metropolitan Hotels Group handles personal information submitted through enquiries on its website, and the rights you have. - [Website Terms](https://grandmethotels.com/terms): Read the website terms for Grand Metropolitan Hotels, covering enquiries, website content and external sites. - [Sitemap](https://grandmethotels.com/sitemap.xml) --- # Grand Metropolitan Hotels | Independent Hospitality Management URL: https://grandmethotels.com/ Independent hospitality. Owner aligned. # Hospitality for the next chapter of your hotel. For an independent hotel, a repositioning or a new development, we start with your hotel, market and ownership objectives. Start with your asset Discuss your hotel Explore our hotel expertise Footage: Pexels / Grand Metropolitan Hotels Footage: Pexels / Grand Metropolitan Hotels Begin with your objective 0 1Operate: Hotel management 0 2Advise: Investment & asset strategy 0 3Transform: Development A piece of history ## A historic hospitality name, carried into a modern operating era. Grand Metropolitan’s roots are traced to London in 1934. The name later emerged through the combination with Maxwell Joseph’s Grand Hotels (Mayfair) Ltd. Today, the group carries that hospitality heritage forward through owner-aligned operations and international brand relationships such as Hyatt. Our heritage 600+ Hotels across our operating, franchise and affiliation network 1934 Historical roots traced to London 05 Offices in Zurich (headquarters), Dubai, Lucerne, Delhi NCR and London Industry recognition · 2023/24 World’s Finest Upcoming Hotel Company Read the announcement Start with your asset ## Choose the situation—not the service label. Every hotel and ownership situation starts somewhere different. We begin with the owner objective, then bring in the expertise that best fits the asset. 01 ### Strengthen hotel performance Operating leadership and owner governance 02 ### Evaluate an opportunity Investment and asset strategy 03 ### Reposition or open a hotel Development and transformation 04 ### Buy, hold or sell an asset Hotel real-estate perspective 05 ### Explore a brand partnership Franchise and brand strategy 06 ### Extend independent reach Affiliation and commercial systems Our perspective 01 ## Individual in character. Disciplined in execution. We keep each hotel’s character visible while aligning operations, commercial focus and owner governance with the asset. ### Owner-aligned Priorities and reporting framed around the asset and its long-term potential. ### Locally relevant Positioning and operating choices grounded in the hotel and its market. ### Connected expertise Specialist capability connected where it can make a practical difference. Preserve what makes the hotel matter. Our expertise ## The expertise your hotel needs. From management and affiliation to development, hotel real estate, brand strategy, F&B and wellness, we agree what fits your hotel. Explore all expertise Operate01 ### Hotel management Operating leadership that connects guest experience, commercial performance, people, quality and owner reporting around a clear asset plan. Advise02 ### Investment & asset strategy Hospitality-led perspective for opportunity review, business planning, performance governance and value-creation priorities. Transform03 ### Development & repositioning Concept, feasibility input, pre-opening and transformation support that carries the idea into operational reality. Operating disciplines ## Specialist support, close to the hotel. Our approach is modular. Choose the operating route and support that fit your hotel, market and ownership objectives. 01 ### Commercial performance Revenue strategy, sales, marketing and distribution connected to the asset plan. 02 ### Operations & quality Hotel disciplines, service standards and practical operating support close to the property. 03 ### Finance & owner reporting Business planning, performance visibility and reporting shaped around ownership priorities. 04 ### People & culture Leadership, learning and operating culture designed to make local teams stronger. 05 ### Technology & intelligence Connected systems and useful decision information rather than technology for its own sake. 06 ### Procurement & purchasing Structured sourcing and purchasing support aligned to quality, continuity and control. 07 ### Design & construction Operating input across concept, renovation, repositioning, delivery and pre-opening. 08 ### F&B & wellness concepts Distinctive outlet and experience concepts carried through to an executable operating model. Explore all our expertise Working together ## One clear path from question to accountable partnership. We agree the question, the priorities and who leads each next step. 01 ### Evaluate Understand the asset, market, ownership objective and the decision that needs to be made. 02 ### Align Define the owner objective, priorities, responsibilities, governance and information required. 03 ### Activate Mobilise the relevant people, systems, commercial priorities and operating disciplines. 04 ### Govern Review performance, communicate clearly and refine the plan as the asset and market evolve. Flexible by design ## Operating routes for your hotel. Structure changes with ownership strategy, development stage and market context. Accountability, transparency and well-executed hospitality remain constant. 01 ### Management End-to-end operating accountability shaped around the hotel, market and ownership priorities. 02 ### Franchise Brand access, distribution and operating systems with a defined standards and support framework. 03 ### Lease A closer operator-owner structure where suitability, stewardship and disciplined governance come first. 04 ### Affiliation Commercial reach and shared expertise designed to strengthen—not replace—an independent identity. craft Brands, collections & concepts ## Identity should sharpen the asset—not compete with it. Explore ten brands across Upscale, Luxury and Ultra-Luxury, and see whether each is offered through Management or Affiliate. Independent collections Proprietary concepts Affiliation networks International brand relationships Restaurant & bar concepts Wellness & thermal experiences Explore brands & collections Brand strategy Hospitality in practice ## The places, people and partnerships behind the story. Discover hotels with character, the brands that give them room to be themselves and the people who bring hospitality to life. Where we describe a specific relationship, we make our role clear. Places with character ### Every hotel has a story to tell. Explore our perspective ### Brands & collections Meet the names, identities and partnerships that shape our world of hospitality. ### The people behind the welcome Meet the hotel leaders and specialists who put care into every detail. People, governance, accountability ## Expertise only matters when it works close to the hotel. We connect local hotel leaders with specialist support, clear priorities and transparent owner communication. Meet the leadership team Our operating philosophy Start with the opportunity ## Let’s explore what your hotel could become. Tell us the hotel’s location, status, objective and timing. We will route the conversation to the right specialist. Discuss your hotel --- # Our Story & Heritage | Grand Metropolitan Hotels URL: https://grandmethotels.com/about Our story · Our approach # Independent in spirit. International in perspective. Whether a hotel is independent, newly built or being repositioned, it performs best when ownership objectives, market positioning and day-to-day operations work together around it. Discuss your hotel Clément Proust / Pexels The heritage behind the name ## Roots in London. Headquartered in Zurich. - 1934 ### The roots Historical sources trace the name’s roots to the formation of the Mount Royal Metropolitan Association in London. - 1957 ### A defining combination The association merged with hotel entrepreneur Maxwell Joseph’s Grand Hotels (Mayfair) Ltd. - 1962 ### The name emerges The combined business adopted the Grand Metropolitan Hotels name five years later. - Now ### A new chapter Today, Grand Metropolitan Hotels carries the name forward from Zurich, working with owners across management, franchise, lease and affiliation. Heritage is useful when it sharpens stewardship—not when it becomes nostalgia. Why we exist Hospitality assets are physical, operational and emotional businesses at once. Our role is to connect those realities around a clear owner objective. ## An operating partner for hotels with their own character. Whether a hotel is opening, changing direction or part of a growing portfolio, Grand Metropolitan Hotels brings experienced hotel leadership and specialist support together around the owner’s objectives. Owners stay close to decisions through agreed governance, practical reporting and senior dialogue. Our specialists support the hotel’s own leadership rather than replacing local knowledge. ### Who we are Grand Metropolitan works across a diverse portfolio of 600+ hotels through operating, franchise and affiliation models, with an international team working from five offices worldwide. We combine classic service excellence with sustainability and digitalisation. - Zurich - Dubai - Lucerne - Delhi NCR - London How we work Close to the hotel. Clear about what matters. ## Hotel leadership, backed by specialists. ### Property leadership A hotel-level team accountable for guests, people, performance and the daily operating rhythm. ### Connected specialists Commercial, finance, people, procurement, technology and technical expertise assembled around the engagement. ### Operating routes Management, lease, franchise and affiliation, considered against the hotel, its market and the owner’s objectives. ### Owner governance Agreed priorities, decision rights and reporting cadence keep execution connected to the business plan. Explore our management, development and partnership expertise. Explore our expertise Our purpose ## Hoteliers by Heart. Vision To be the leading white label operator globally, while growing sustainably. Mission To weave together exquisite experiences and enduring memories for our guests, through warmth and attention to detail. What guides us ## Values made visible in the work. ### Clarity We communicate directly, report transparently and keep decisions connected to the owner objective. ### Individuality We protect what makes a hotel distinctive rather than forcing every asset into a uniform expression. ### Partnership We work across disciplines and cultures with respect, pace and shared accountability. ### Stewardship We balance immediate operating priorities with the long-term potential of the business and asset. Structured for alignment ## Close to the owner. Close to the asset. Senior attention from strategy through execution A flexible model across management, lease, franchise and affiliation Specialist capability deployed where it strengthens the operating case International experience with respect for local market context Transparent communication and practical accountability The people behind Grand Metropolitan Hotels ## Experienced hoteliers. Specialist expertise. One team. Meet our team --- # Hotel Brands & Collections | Grand Metropolitan Hotels URL: https://grandmethotels.com/brands Hotels, collections & brands # Every hotel has a story. Find the brand that tells it. Across ten brands and collections, from upscale to ultra-luxury, each welcomes guests in its own way. We help owners choose the brand, and the Management or Affiliate route, that suits their hotel and its market. Meet the brands Discover the collection Ten names, each with its own way of making guests feel welcome. ## Upscale. Luxury. Ultra-luxury. Each with its own character. From characterful independent stays to moments of rare privacy, each brand offers a different feeling and sense of place. Discover the settings and experiences behind the names. A journey through the collection Upscale Luxury Ultra-Luxury ## Upscale Distinctive hotels and independent collections where local character, a warm welcome and wider reach belong together. Upscale · Heritage, countryside and wellbeing ### Castlewood Hotels & Resorts Characterful heritage, nature and wellbeing Countryside, castle and wellness hotels shaped by family travel, landscape and regional tradition. Heritage Nature Regional character Operating modelManagement Upscale · Independent-hotel market access ### TOP International Hotels Distribution and marketing support for independent hotels An affiliation that gives independent hotels distribution, reservation technology and strategic marketing support, while each keeps its own identity. Distribution Reservation technology Market access Operating modelAffiliate Upscale · Curated independent stays and touring ### Private Selection Hotels & Tours Privately run hotels and experience-led touring Privately run European hotels and curated tours, joined through affiliation and centred on nature, wellbeing and personal hosting. Independent hotels Wellbeing Experience-led tours Operating modelAffiliate Upscale · Shared expertise for independent hotels ### Swiss Hospitality Collection Shared expertise for individual independent hotels An affiliation that gives independent hotels sales, marketing, sustainability and talent support, while their own identity stays visible. Commercial support Shared expertise Independent identity Operating modelAffiliate ## Luxury Design-led stays, destination moments and collections shaped around privacy, personal service and a strong sense of place. Luxury · Design and sense of place ### Signature Hotels & Resorts Design-led stays with a strong sense of place Distinctive hotels where thoughtful design and local character shape the guest stay. Thoughtful design Local character Individual identity Operating modelManagement Luxury · Collection for distinctive hotels ### Grand Metropolitan Hotel Collection A home for distinctive hospitality A luxury collection for boutique, resort, urban, conference and residential hotels, with food, drink and wellness concepts, shaped around each hotel’s own character. Independent character Multiple asset types Owner-aligned positioning Operating modelManagement Luxury · Maritime design and restorative wellbeing ### Vela Hotels Baltic waterfront hotels with space to restore A contemporary Baltic proposition shaped by waterfront settings, light-filled design, natural materials and space to restore. Waterfront Wellbeing Natural materials Operating modelManagement Luxury · Privacy-led residences and experiences ### Brionj Luxury Hotel Collection Tailor-made luxury with privacy at its centre Private luxury residences and destination experiences, shaped around personalisation and mindfulness. Privacy Personalisation Exceptional residences Operating modelManagement ## Ultra-Luxury The collection’s most private expression of hospitality, guided by discretion, detail and deeply considered service. Ultra-Luxury · Discretion, privacy and timeless service ### Voile d’Or Discreet, Riviera-rooted luxury Understated Riviera luxury, defined by discretion, privacy and attentive service. Its name means “Golden Veil.” Privacy Discretion Timeless service Operating modelManagement Beyond our collections ## Our relationship with Hyatt. Alongside our own brands and collections, we work with Hyatt through a strategic relationship. It is shown separately so that each brand’s role stays clear. International brand partnership ### Hyatt Our strategic relationship with Hyatt includes Sealeven Hotel & Residences in Opatija, Croatia, a Destination by Hyatt hotel. Visit Hyatt Hyatt and Destination by Hyatt are trademarks of their respective owner. No third-party logo is used here. A brand comes to life in the welcome, not just the name. From position to memory A name can spark an expectation; the stay gives it meaning. Design, service and commercial choices all shape the experience guests remember. How we shape the experience A promise worth keeping ## The hotel gives the name its meaning. We confirm each hotel’s participation, territory, operating status and use of brand trademarks individually, and share these details only once they are confirmed. Discuss your hotel --- # Brionj Luxury Hotel Collection | Luxury Brand Portfolio | Grand Metropolitan Hotels URL: https://grandmethotels.com/brands/brionj-luxury-hotel-collection Brand portfolio Luxury · Privacy-led residences and experiences # Brionj Luxury Hotel Collection Tailor-made luxury with privacy at its centre Market position Luxury Positioning Privacy-led residences and experiences Operating model Management How this brand works with hotels in the collection. Brand promise ## The experience guests can expect. Private luxury residences and destination experiences, shaped around personalisation and mindfulness. Privacy Personalisation Exceptional residences The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity. Related capability ## Explore the capability behind this positioning. Explore related expertise --- # Castlewood Hotels & Resorts | Upscale Brand Portfolio | Grand Metropolitan Hotels URL: https://grandmethotels.com/brands/castlewood-hotels-resorts Brand portfolio Upscale · Heritage, countryside and wellbeing # Castlewood Hotels & Resorts Characterful heritage, nature and wellbeing Market position Upscale Positioning Heritage, countryside and wellbeing Operating model Management How this brand works with hotels in the collection. Brand promise ## The experience guests can expect. Countryside, castle and wellness hotels shaped by family travel, landscape and regional tradition. Heritage Nature Regional character The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity. Related capability ## Explore the capability behind this positioning. Explore related expertise --- # Grand Metropolitan Hotel Collection | Luxury Brand Portfolio | Grand Metropolitan Hotels URL: https://grandmethotels.com/brands/grand-metropolitan-hotel-collection Brand portfolio Luxury · Collection for distinctive hotels # Grand Metropolitan Hotel Collection A home for distinctive hospitality Market position Luxury Positioning Collection for distinctive hotels Operating model Management How this brand works with hotels in the collection. Brand promise ## The experience guests can expect. A luxury collection for boutique, resort, urban, conference and residential hotels, with food, drink and wellness concepts, shaped around each hotel’s own character. Independent character Multiple asset types Owner-aligned positioning The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity. Related capability ## Explore the capability behind this positioning. Explore related expertise --- # Private Selection Hotels & Tours | Upscale Brand Portfolio | Grand Metropolitan Hotels URL: https://grandmethotels.com/brands/private-selection-hotels Brand portfolio Upscale · Curated independent stays and touring # Private Selection Hotels & Tours Privately run hotels and experience-led touring Market position Upscale Positioning Curated independent stays and touring Operating model Affiliate How this brand works with hotels in the collection. Brand promise ## The experience guests can expect. Privately run European hotels and curated tours, joined through affiliation and centred on nature, wellbeing and personal hosting. Independent hotels Wellbeing Experience-led tours The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity. Related capability ## Explore the capability behind this positioning. Explore related expertise --- # Signature Hotels & Resorts | Luxury Brand Portfolio | Grand Metropolitan Hotels URL: https://grandmethotels.com/brands/signature-hotels-resorts Brand portfolio Luxury · Design and sense of place # Signature Hotels & Resorts Design-led stays with a strong sense of place Market position Luxury Positioning Design and sense of place Operating model Management How this brand works with hotels in the collection. Brand promise ## The experience guests can expect. Distinctive hotels where thoughtful design and local character shape the guest stay. Thoughtful design Local character Individual identity The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity. Related capability ## Explore the capability behind this positioning. Explore related expertise --- # Swiss Hospitality Collection | Upscale Brand Portfolio | Grand Metropolitan Hotels URL: https://grandmethotels.com/brands/swiss-hospitality-collection Brand portfolio Upscale · Shared expertise for independent hotels # Swiss Hospitality Collection Shared expertise for individual independent hotels Market position Upscale Positioning Shared expertise for independent hotels Operating model Affiliate How this brand works with hotels in the collection. Brand promise ## The experience guests can expect. An affiliation that gives independent hotels sales, marketing, sustainability and talent support, while their own identity stays visible. Commercial support Shared expertise Independent identity The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity. Related capability ## Explore the capability behind this positioning. Explore related expertise --- # TOP International Hotels | Upscale Brand Portfolio | Grand Metropolitan Hotels URL: https://grandmethotels.com/brands/top-international-hotels Brand portfolio Upscale · Independent-hotel market access # TOP International Hotels Distribution and marketing support for independent hotels Market position Upscale Positioning Independent-hotel market access Operating model Affiliate How this brand works with hotels in the collection. Brand promise ## The experience guests can expect. An affiliation that gives independent hotels distribution, reservation technology and strategic marketing support, while each keeps its own identity. Distribution Reservation technology Market access The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity. Related capability ## Explore the capability behind this positioning. Explore related expertise --- # Vela Hotels | Luxury Brand Portfolio | Grand Metropolitan Hotels URL: https://grandmethotels.com/brands/vela-hotels Brand portfolio Luxury · Maritime design and restorative wellbeing # Vela Hotels Baltic waterfront hotels with space to restore Market position Luxury Positioning Maritime design and restorative wellbeing Operating model Management How this brand works with hotels in the collection. Brand promise ## The experience guests can expect. A contemporary Baltic proposition shaped by waterfront settings, light-filled design, natural materials and space to restore. Waterfront Wellbeing Natural materials The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity. Related capability ## Explore the capability behind this positioning. Explore related expertise --- # Voile d’Or | Ultra-Luxury Brand Portfolio | Grand Metropolitan Hotels URL: https://grandmethotels.com/brands/voile-dor Brand portfolio Ultra-Luxury · Discretion, privacy and timeless service # Voile d’Or Discreet, Riviera-rooted luxury Market position Ultra-Luxury Positioning Discretion, privacy and timeless service Operating model Management How this brand works with hotels in the collection. Brand promise ## The experience guests can expect. Understated Riviera luxury, defined by discretion, privacy and attentive service. Its name means “Golden Veil.” Privacy Discretion Timeless service The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity. Related capability ## Explore the capability behind this positioning. Explore related expertise --- # Contact Our Team | Grand Metropolitan Hotels URL: https://grandmethotels.com/contact Start a conversation # Discuss your hotel with us. Tell us about the asset, market or partnership you are exploring. Your enquiry is reviewed directly by the Grand Metropolitan team. Partnership desk ## A direct route to the right team. Share as much or as little as you are comfortable with at this stage. We will pass your enquiry to the right management, investment, development or hotel real estate lead. Owner and investor enquiries Management partnerships, existing hotels, repositioning, development, acquisitions and strategic relationships. hello@gmh.com For direct correspondence and document sharing. B2B enquiry ## Tell us what you are exploring. All fields are required except your phone number and email updates. Name Company Business email Phone (optional) Enquiry type Select the closest fit Opportunity or enquiry A few sentences are enough. Please use at least 20 characters. Yes, email me occasional Grand Metropolitan Hotels updates about hotels, hospitality ideas and future business or partnership opportunities. Optional. You can withdraw at any time by emailing privacy@grandmethotels.com. This choice is separate from our reply to your enquiry and from cookie settings. Leave this field empty We use your details to respond to your enquiry. Email updates are sent only if you choose the separate option above; analytics has its own cookie settings. Read our Privacy Notice. Send enquiry Global footprint ## Our offices. Grand Metropolitan Hotels Group Bahnhofstrasse 24, 8001 Zurich, Switzerland Five international locations keep our team close to hotel owners, partners and the places where we work. ### Zurich, Switzerland Headquarters Bahnhofstrasse 24, 8001 Zurich, Switzerland +41 (44) 5087206 ### Dubai, UAE Office 1902, Jumeirah Business Centre 5, Jumeirah Lakes Towers, P.O. Box 124920 ### Lucerne, Switzerland Gesegnetmattstr. 2, 6006 ### Delhi NCR, India DLF Summit Plaza, Sector 54, Gurugram, Haryana 122009, India ### London, United Kingdom Enquiries via our partnership desk. Press enquiries Rosemarie Regner Media and editorial enquiries r.regner@grandmethotels.com --- # Cookie Policy | Grand Metropolitan Hotels URL: https://grandmethotels.com/cookies Cookie Policy # Your visit, your choice. The website uses a little essential storage to work securely. Optional analytics only runs when you choose to allow it. Privacy settings ## Keep control. Your optional analytics choice is currently off. You can change or withdraw it at any time. Essential sign-in and security storage stays on, because the website’s restricted editing area depends on it. Change cookie settings ## What we use and why Cookies are small browser files. Similar technology, such as local storage, can remember a preference on your device. The table below lists the storage this website uses. If we add new analytics or advertising tools, we will update this policy and ask for any consent they need before they run. Website cookies and browser storage, by purpose and duration Name or tool Type and purpose How long gmh-cookie-choice-v1Essential preference Browser local storage . Remembers whether you allowed optional analytics so the website respects your choice on later visits. Up to 180 days, then we ask again. gmh-themeRequested preference Browser local storage . Remembers the light or dark appearance you choose with the theme switch. Until you change your choice or clear site storage. app_session_idEssential security First-party cookie . Keeps authorised colleagues signed in to the website’s restricted editing area. Ends after 30 minutes without activity and after seven days at most; also cleared on sign-out. __Host-oauth_stateEssential security First-party cookie . Checks that a sign-in by an authorised colleague is completed in the same browser that started it. Up to ten minutes; normally cleared after sign-in. gmh-langRequested preference First-party cookie . Remembers the website language you choose with the language switch, so we do not change it again based on where you are visiting from. Up to one year, or until you choose another language or clear site cookies. Optional website analyticsOptional — your choice Analytics script and related device access . Helps us understand visits and improve the website. It is not loaded by the site until you actively allow it. Only while enabled. Changing your choice stops it on the next page load. ## Allow, reject or change On your first visit, you can reject optional analytics, allow it, or open the detailed controls. There is no pre-ticked analytics choice. Your decision is remembered for up to 180 days; clearing browser storage or the end of that period brings the choice back. Use the “Cookie settings” button in every page footer to turn analytics off or on later. If you turn it off after previously allowing it, we reload the page to stop the running script. ## Other website services To display pages, your browser loads fonts and photographs from our service providers. Sign-in for authorised colleagues is handled by a separate authentication provider. These providers may receive the technical information needed to handle each request. Cookie settings do not switch off these essential services. Our Privacy Notice explains how we handle enquiry and website information more widely. Questions about your privacy choices? Email privacy@grandmethotels.com. --- # Imprint | Grand Metropolitan Hotels URL: https://grandmethotels.com/imprint Corporate disclosure # Imprint Company details and published contact information. Site notice ## Company details Grand Metropolitan Hotels Group Bahnhofstrasse 24 8001 Zurich Switzerland Email: info@grandmethotels.com ## Editorial contact Rosemarie Regner handles editorial enquiries about this website. Email r.regner@grandmethotels.com. ## Liability and copyright We are responsible for our own website content under applicable law. Obligations to remove or block information remain unaffected; unlawful content will be removed when a specific violation becomes known. External websites are the responsibility of their respective providers. Links are reviewed when established, and unlawful links will be removed when a violation becomes known. Website content and compilations are protected by applicable copyright law. Third-party rights are respected, and reported violations will be investigated and addressed. ## Image sources Editorial photography includes material sourced through Unsplash and Pexels, alongside verified first-party archive imagery, brand artwork and published award materials. General editorial images do not represent a named GMH property, operating relationship or employee unless expressly stated. --- # Hotel Portfolio & Brands | Grand Metropolitan Hotels URL: https://grandmethotels.com/portfolio Our portfolio # 600+ hotels. Loved by guests, valued by owners. The view, the welcome, the details guests remember. Every hotel has its own character, and for owners and investors, that is where the right decisions begin. Voile d’Or Hotels with character ## The best experiences belong to their place. A city hotel, a coastal escape and a house with history each make a different promise to guests. We start with the hotel, its market and the owner’s goals, then bring the hospitality expertise that suits them. Discuss your hotel Different places, different possibilities ## One hospitality mindset. No one-size-fits-all hotel. 0 1 Urban stays ### The city on your doorstep. A hotel can open a city to its guests, with a welcome and a sense of place that feel unmistakably local. Explore hotel management 0 2 Resort & wellness ### Room to slow down. When the setting is part of the stay, rooms, dining and wellbeing can feel like one considered experience. Explore food & wellness 0 3 Heritage & country ### A story worth carrying forward. Thoughtful renewal can bring a place into the present while respecting the character that makes it special. Explore development 0 4 Independent collections ### Individual by nature. Independent hotels can keep their own identity while considering the reach of a collection or affiliation. Explore affiliation A story worth sharing ## Let the hotel speak for itself. We publish named hotel stories only when the relationship, timing and image permissions are confirmed. Until then, our team is glad to talk you through relevant experience. Discuss your hotel --- # Privacy | Grand Metropolitan Hotels URL: https://grandmethotels.com/privacy Privacy # Your information, handled with care. When you get in touch about a hotel or partnership, you should know what happens to your details. Here is how this website uses them and the choices available to you. Privacy Notice This notice covers this corporate website, including its restricted editing area. It does not cover guest bookings with individual hotels. ## Who is responsible Grand Metropolitan Hotels Group operates this website. Our address is Bahnhofstrasse 24, 8001 Zurich, Switzerland. For questions about personal information or to exercise a privacy right, write to privacy@grandmethotels.com. Further company details are in our Imprint. ## Information we receive If you contact us about a hotel or business opportunity, we receive the name, company, work email, enquiry type and message you provide, and a telephone number if you add one. We also record whether you ask for optional email updates and, if you do, the date and wording version of that choice. The website processes limited technical information to deliver pages, protect the enquiry form and secure sign-in for authorised colleagues. When you first open the website, we use the country indicated by your IP address and your browser's language setting only to choose a suitable language. We do not store this, and a language you choose yourself always takes priority. Please do not include sensitive personal information in a general business enquiry. ## How we use your information We use your details to assess and respond to your enquiry, pass it to the right colleague and continue the conversation you started. We also use technical information to operate and secure this website and its restricted editing area. Our legitimate interests include responding to professional enquiries and protecting the website and its users. We also process information where the law requires it. Optional website analytics and optional email updates are separate choices based on your consent. You can send an enquiry and receive a reply without agreeing to either. ## Optional email updates The enquiry form has a separate, unchecked choice for occasional Grand Metropolitan Hotels email updates about our hospitality work and business opportunities. If you select it, we record your choice with the enquiry. This website does not automatically add you to a mailing list or send marketing campaigns, and a form choice does not verify that you own the email address. You can withdraw the choice at any time by emailing privacy@grandmethotels.com. A withdrawal does not prevent us from dealing with the original enquiry; any future promotional email must provide a way to unsubscribe. ## Who may receive it Enquiries are stored in a restricted content-management system that only authorised Grand Metropolitan Hotels colleagues can access. When an enquiry arrives, the website sends an alert to its administrators through its hosting service. Our hosting, media, security and sign-in providers may process the technical information needed to provide their services. We do not sell enquiry details to advertising brokers. ## Working across borders Grand Metropolitan Hotels Group is headquartered in Zurich, Switzerland, and works internationally. Handling a business enquiry, or providing the services behind this website, may involve processing outside your country, including by our service providers. Where data-protection law requires safeguards for an international transfer, we use safeguards appropriate to that transfer and provider. You can ask privacy@grandmethotels.com for information about the safeguards relevant to your data. ## How long we keep it We keep information for as long as we reasonably need it to respond to and follow up on an enquiry, manage any business relationship that follows, honour your preferences and meet legal or record-keeping duties. How long depends on the nature and stage of the conversation and the obligations that apply to it. Sign-in and security information for authorised colleagues is kept while it is needed for access, protecting the service and relevant obligations. Information we no longer need is deleted or anonymised as appropriate. ## Your rights Depending on the law that applies, you may ask to access or correct your personal information, request its deletion or restricted use, or request portability. You may object to processing based on legitimate interests and withdraw consent for optional analytics or email updates at any time without affecting earlier lawful processing. Contact privacy@grandmethotels.com to make a request. You may also lodge a complaint with a data-protection authority that has jurisdiction over your concern. ## Cookies, security and automated checks Essential storage keeps sign-in secure for authorised colleagues and remembers your website choices. Optional analytics is off unless you allow it, and you can change that choice through Cookie settings in any page footer. We limit access to enquiries and use automated checks to reduce spam and repeated submissions. The enquiry form does not make solely automated decisions that produce legal or similarly significant effects for you. No internet service can guarantee absolute security. Read our Cookie Policy for browser-storage details, or see our Imprint for company information. Privacy enquiries: privacy@grandmethotels.com. --- # Hotel Management, Investment & Development | Grand Metropolitan Hotels URL: https://grandmethotels.com/services What we offer # Hotel expertise for every stage of ownership. Our approach is modular: we can bring the full range of hotel expertise or focus on what matters most. For an independent hotel, a development or a repositioning, we start with your hotel, its market and your ownership objectives. Core services ## From day-to-day management to the decisions that shape your hotel. - 01 ### Hotel management End-to-end operating leadership spanning guest experience, rooms, food and beverage, finance, quality and owner reporting. - Full-service and select-service operations - Independent and branded hotels - Turnaround and stabilisation engagements Explore service: Hotel management - 02 ### Investment & asset strategy Commercial and operational perspective to support acquisition, business planning, performance review and value-creation priorities. - Operational due diligence - Business-plan review - Owner and lender reporting Explore service: Investment & asset strategy - 03 ### Hotel real estate Hospitality-led input for hotel real-estate opportunities, connecting the physical asset, operating thesis and route to value creation. - Market and asset review - Operating-case input - Transaction and ownership support Explore service: Hotel real estate - 04 ### Development & repositioning Hospitality expertise from early concept through pre-opening, including scope definition, operating assumptions and market positioning. - Concept and feasibility support - Pre-opening planning - Renovation and repositioning Explore service: Development & repositioning - 05 ### Brands & partnerships Choose the brand, affiliation, distribution and operating support that suits your hotel and ownership objectives. - Franchise and affiliation - White-label management - Strategic alliances Explore service: Brands & partnerships Specialist expertise ## The right expertise, connected to the operating plan. We bring central expertise together with local leadership so support remains practical, accountable and close to the hotel. - Revenue & commercial strategy - Sales, marketing & distribution - Operations & quality systems - Procurement & purchasing - People, culture & learning - Technology & business intelligence - Concept, design & pre-opening - Finance & owner reporting How we engage ## A clear path from first conversation to aligned execution. - 0 1 ### Discover Understand the asset, ownership priorities, market context and decision timeline. - 0 2 ### Define Agree the owner objective, success measures, operating model and capabilities required. - 0 3 ### Mobilise Build the transition or pre-opening plan, governance rhythm and specialist workstreams. - 0 4 ### Operate & evolve Execute, report transparently and keep adapting the plan as the opportunity develops. Have a specific opportunity in mind? ## Bring us the opportunity. We’ll shape the right response. Start a conversation --- # Affiliation | Grand Metropolitan Hotels URL: https://grandmethotels.com/services/affiliation Expertise Connect & scale · Specialist # Affiliation Keep your identity. Choose the support you need. Affiliation suits hotels that want to keep their identity and operating control while choosing brand recognition, reservations, distribution, marketing, purchasing or specialist support through an agreed network. Discuss your hotel Unsplash Operating principles ## How we work with you. - 0 1 ### Identity retained The hotel’s existing character remains central to how it is positioned and experienced. - 0 2 ### Support you choose Choose the commercial and specialist support your hotel needs, rather than an all-or-nothing package. - 0 3 ### Control remains clear The owner or hotel operator remains responsible for daily operations under the agreed affiliation model. How we can help ## The right support for your hotel. - 01 ### Positioning & network fit Assess whether the hotel and network share a credible guest and market proposition. - 02 ### Reservations & distribution Connect to the reservation and distribution support available through the agreed affiliation route. - 03 ### Sales & marketing Extend reach through relevant campaigns, market access and shared commercial activity. - 04 ### Purchasing Explore access to selected procurement arrangements where relevant and available. - 05 ### Expert support Add support in revenue, digital, sustainability, people or operations, as agreed. - 06 ### Quality & learning Use defined standards, review and knowledge-sharing without erasing independent character. Engagement path ## From first conversation to agreed next steps. Every engagement is different, but the steps stay the same: understand the hotel, agree priorities, put the right team in place and review progress. - 0 1 ### Understand the hotel Clarify identity, guests, commercial gaps, systems and owner priorities. - 0 2 ### Choose the right connection Identify a suitable collection or affiliation route and its available modules. - 0 3 ### Connect Prepare content, systems, commercial activation, training and market launch. - 0 4 ### Collaborate Review performance, support needs and whether the affiliation still fits the hotel and the owner’s objectives. Continue exploring ## Related expertise All capabilities - Connect & scale ### Franchise Explore - Connect & scale ### Brand Strategy Explore - Operate ### Hotel Management Explore Planning the next stage for your hotel? ## Let’s talk about what your hotel needs. Discuss your hotel --- # Brand Strategy | Grand Metropolitan Hotels URL: https://grandmethotels.com/services/brand-strategy Expertise Connect & scale · Specialist # Brand Strategy The brand should sharpen the asset—not compete with it. We help owners decide whether an independent identity, a collection, a proprietary concept or a third-party franchise best suits the hotel and its market. We then connect that positioning with the guest experience, operating responsibilities and route to market. Discuss your hotel Unsplash Operating principles ## How we work with you. - 0 1 ### Asset and market fit Architecture, location, demand and ownership ambition set the boundaries for a credible brand choice. - 0 2 ### Promise with proof A useful positioning must be visible in product, service, people and commercial decisions. - 0 3 ### The right brand route Collection, branded and independent routes each bring different operating responsibilities, brand standards and levels of owner involvement. How we can help ## The right support for your hotel. - 01 ### Positioning diagnosis Clarify the asset’s strengths, target guest, competitive context and most credible territory. - 02 ### Brand architecture Compare independent, collection, proprietary and international franchise possibilities. - 03 ### Concept & identity Develop the proposition, naming direction, experience principles and design brief with appointed creative partners. - 04 ### Experience translation Connect the idea to rooms, public areas, service, food and beverage, wellness and culture. - 05 ### Launch planning Align content, sales, distribution, training and market activation around the chosen route. - 06 ### Brand governance Agree practical brand standards, then review them as the hotel and market evolve. How we build brands ## Begin with a property that makes the promise tangible. To elevate a brand, a pivotal property serves as a seed investment, giving the brand real value from day one. Aligning with an established international brand such as Hyatt can add relevance, credibility and global reach. Legacy reference snapshot ### Hommage Luxury Hotels Collection 2018 Created 8 Properties Legacy reference snapshot ### Dorint Interlaken reference 2019 Created 10 Properties Historical figures reproduced from the legacy Brand Development page; they are not current portfolio totals. Engagement path ## From first conversation to agreed next steps. Every engagement is different, but the steps stay the same: understand the hotel, agree priorities, put the right team in place and review progress. - 0 1 ### Discover Understand the asset, market, owner ambition and existing guest perception. - 0 2 ### Frame options Compare credible positioning and brand-architecture paths. - 0 3 ### Build the system Translate the selected direction into identity, experience, operating and commercial briefs. - 0 4 ### Launch & steward Activate the proposition and maintain a practical governance rhythm. Continue exploring ## Related expertise All capabilities - Connect & scale ### Franchise Explore - Connect & scale ### Affiliation Explore - Connect & scale ### F&B & Wellness Concepts Explore Planning the next stage for your hotel? ## Let’s talk about what your hotel needs. Discuss your hotel --- # Development & Repositioning | Grand Metropolitan Hotels URL: https://grandmethotels.com/services/development-repositioning Expertise Advise & transform · Strategist # Development & Repositioning Hospitality thinking from first concept to confident opening. For new hotels, we connect the guest proposition with operating requirements, design, pre-opening and launch. For existing hotels, we help reposition the hotel while keeping day-to-day operations running smoothly. Discuss your hotel Unsplash Operating principles ## How we work with you. - 0 1 ### Concept with consequence Positioning choices are translated into space, service, people, technology and commercial requirements. - 0 2 ### Operator at the table Operational input arrives early enough to inform decisions rather than merely inherit them. - 0 3 ### Opening is a programme Recruitment, systems, sales, training and readiness move together toward launch. How we can help ## The right support for your hotel. - 01 ### Concept & feasibility input Shape the operating proposition, target guest, service level and key commercial assumptions. - 02 ### Design coordination Translate operational requirements into briefs for design, technical and specialist teams. - 03 ### Operating plan Set out the organisation, service, systems, standards and specialist support the hotel needs. - 04 ### Pre-opening planning Sequence people, procurement, technology, sales, training and operational-readiness workstreams. - 05 ### Launch support Coordinate readiness reviews, opening priorities and the settling-in period after opening. - 06 ### Renovation & repositioning Plan renovation and repositioning around guest continuity, property constraints and the hotel’s future proposition. Engagement path ## From first conversation to agreed next steps. Every engagement is different, but the steps stay the same: understand the hotel, agree priorities, put the right team in place and review progress. - 0 1 ### Define Clarify the opportunity, audience, positioning and decision criteria. - 0 2 ### Design the operation Connect concept, space, systems, service and staffing into one operating model. - 0 3 ### Prepare Build the critical path, leadership team and pre-opening workstreams. - 0 4 ### Launch & stabilise Open against agreed priorities, then refine the operation using guest and market feedback. Continue exploring ## Related expertise All capabilities - Connect & scale ### Brand Strategy Explore - Connect & scale ### F&B & Wellness Concepts Explore - Operate ### Hotel Management Explore Planning the next stage for your hotel? ## Let’s talk about what your hotel needs. Discuss your hotel --- # F&B & Wellness Concepts | Grand Metropolitan Hotels URL: https://grandmethotels.com/services/fb-wellness-concepts Expertise Connect & scale · Specialist # F&B & Wellness Concepts Food, beverage and wellness experiences that strengthen your hotel. Restaurants, bars, spas, wellness and thermal experiences can shape demand, guest memory and the economics of a hotel. We help owners move from a broad opportunity to a concept, operating brief and launch plan grounded in the property and market. Discuss your hotel Unsplash Operating principles ## How we work with you. - 0 1 ### More than an amenity The concept should have a clear guest, role, daypart and relationship to the wider hotel. - 0 2 ### Operationally credible Design ambition is tested against flow, staffing, production, service and commercial requirements. - 0 3 ### Locally resonant Place, culture, ingredients, landscape and guest demand inform the experience without resorting to pastiche. How we can help ## The right support for your hotel. - 01 ### Opportunity mapping Assess demand, dayparts, guest mix, competitive context and the asset’s physical potential. - 02 ### Concept & positioning Define the proposition, experience, name direction, offer and relationship to the hotel. - 03 ### Design brief Translate operating and guest requirements for appointed interior, kitchen, spa and technical designers. - 04 ### Service model Shape flow, service, organisation, systems, supplier needs and key commercial assumptions. - 05 ### Pre-opening Coordinate leadership, recruitment, menus or treatments, training, procurement and launch readiness. - 06 ### Performance review Establish a practical cadence for guest response, operational delivery and commercial priorities. Concept portfolio ## Our F&B concepts. Nine food and beverage concepts, each designed to make dining a stronger part of the hotel’s story. They are presented as concepts; not every concept is currently operating as a live venue. - 01 ### Chimewo A coffee-shop concept built around Chill, Meet, Work—bringing coffee, conversation and professional connection together. - 02 ### Farm to Table A quality seal for restaurants and hotels committed to regional, sustainable sourcing. - 03 ### Bellinis An Italian bar and restaurant inspired by 1940s Venice and expressed through Art Deco design. - 04 ### Wagyaji A Japanese-Peruvian fusion restaurant concept combining Wagyu and aji. - 05 ### Le Raffinement A luxury wine-bar concept centred on French wines and conceived like a grand wine cabinet. - 06 ### Belle Epoque A café concept blending Art Nouveau elegance with a contemporary pastel palette. - 07 ### The Arts A restaurant concept where cuisine follows art. - 08 ### âme Rose A Mediterranean restaurant concept inspired by butterflies. - 09 ### Die Tafeley A culinary journey along the Rhine, from the Swiss Alps to the North Sea. Engagement path ## From first conversation to agreed next steps. Every engagement is different, but the steps stay the same: understand the hotel, agree priorities, put the right team in place and review progress. - 0 1 ### Find the role Define what the concept must contribute to the hotel and its market. - 0 2 ### Create the proposition Develop the guest promise, offer, spatial and operating principles. - 0 3 ### Prepare the operation Coordinate design input, people, systems, sourcing and launch activity. - 0 4 ### Open & refine Learn from real service and guest response, then improve with discipline. Continue exploring ## Related expertise All capabilities - Connect & scale ### Brand Strategy Explore - Advise & transform ### Development & Repositioning Explore - Operate ### Hotel Management Explore Planning the next stage for your hotel? ## Let’s talk about what your hotel needs. Discuss your hotel --- # Franchise | Grand Metropolitan Hotels URL: https://grandmethotels.com/services/franchise Expertise Connect & scale · Specialist # Franchise Brand support with clear operating responsibility. A franchise gives an owner access to an agreed brand, its standards and commercial support, while the franchisee remains responsible for running the hotel. We start with the hotel, its market, the owner’s capabilities and the intended guest experience. Discuss your hotel Grand Metropolitan Hotels archive Operating principles ## How we work with you. - 0 1 ### Fit before flag Brand selection starts with the asset and market, not with a pre-selected label. - 0 2 ### Standards made usable Guidelines, training and quality routines should be clear enough to support consistent execution. - 0 3 ### Responsibility understood We clearly separate agreed brand support from the franchisee’s operating responsibilities. How we can help ## The right support for your hotel. - 01 ### Brand-fit review Assess proposition, guest, segment, location and owner objectives before selecting a route. - 02 ### Standards & guidance Translate the agreed brand promise into practical operating and experience requirements. - 03 ### Distribution access Connect the hotel to approved reservation, sales and distribution capabilities within the chosen model. - 04 ### Commercial support Align launch, marketing, revenue and sales priorities with the wider brand proposition. - 05 ### Training Help teams understand the standards, service behaviours and systems required for delivery. - 06 ### Quality assurance Use structured review and improvement routines to protect consistency over time. Engagement path ## From first conversation to agreed next steps. Every engagement is different, but the steps stay the same: understand the hotel, agree priorities, put the right team in place and review progress. - 0 1 ### Assess fit Understand the asset, market, owner capability and intended positioning. - 0 2 ### Select the route Compare suitable brand and franchise routes, subject to availability and approval. - 0 3 ### Prepare Plan standards, systems, training, commercial activation and opening or conversion. - 0 4 ### Support & assure Maintain a defined rhythm for brand support, quality and commercial collaboration. Continue exploring ## Related expertise All capabilities - Connect & scale ### Affiliation Explore - Connect & scale ### Brand Strategy Explore - Operate ### Hotel Management Explore Planning the next stage for your hotel? ## Let’s talk about what your hotel needs. Discuss your hotel --- # Hotel Management | Grand Metropolitan Hotels URL: https://grandmethotels.com/services/hotel-management Expertise Operate · Operator # Hotel Management Hotel operations that protect character and advance performance. We lead day-to-day operations on the owner’s behalf for independent hotels, new openings and repositioning projects. Local hotel leadership works with commercial, financial and specialist support, with scope and governance agreed around each hotel. Discuss your hotel Vela Hotels Image footnote: AI-generated restoration of a hotel photograph. Operating principles ## How we work with you. - 0 1 ### Owner governance We agree how priorities, operating performance and owner decisions are reviewed. - 0 2 ### Distinctive identity Standards and systems should reinforce what makes the hotel relevant, not flatten it. - 0 3 ### Close-to-hotel leadership Property teams remain accountable, supported by practical expertise from across the group. How we can help ## The right support for your hotel. - 01 ### Operating leadership Rooms, guest experience, food and beverage, quality systems and daily accountability. - 02 ### Commercial strategy Revenue, sales, marketing and distribution disciplines connected to one operating plan. - 03 ### People & culture Leadership selection, organisation design, learning and service culture shaped for the hotel. - 04 ### Finance & reporting Budgeting, forecasting, controls and owner reporting designed to support timely decisions. - 05 ### Technology & insight Systems and business intelligence selected to improve visibility and operational execution. - 06 ### Transition & stabilisation Planned mobilisation for openings, operator transitions, turnarounds and repositioning. Engagement path ## From first conversation to agreed next steps. Every engagement is different, but the steps stay the same: understand the hotel, agree priorities, put the right team in place and review progress. - 0 1 ### Diagnose Understand the market, asset condition, team, guest proposition and owner priorities. - 0 2 ### Align Agree priorities, governance, measures and a mobilisation plan for the hotel. - 0 3 ### Mobilise Establish leadership, systems, commercial workstreams and property-level routines. - 0 4 ### Operate & evolve Operate the hotel, review progress and adapt as the market and the hotel’s needs change. Continue exploring ## Related expertise All capabilities - Advise & transform ### Investment & Asset Strategy Explore - Advise & transform ### Development & Repositioning Explore - Connect & scale ### Brand Strategy Explore Planning the next stage for your hotel? ## Let’s talk about what your hotel needs. Discuss your hotel --- # Hotel Real Estate | Grand Metropolitan Hotels URL: https://grandmethotels.com/services/hotel-real-estate Expertise Advise & transform · Strategist # Hotel Real Estate A hotelier’s view for acquisitions, disposals and repositioning. Hotels are operating businesses as well as real estate. For acquisitions, disposals and repositioning, we connect asset condition, market relevance and operating potential with the owner’s objectives. Discuss your hotel Hotel real estate Operating principles ## How we work with you. - 0 1 ### Operations and real estate together The physical asset and operating proposition are reviewed as interdependent parts of the same case. - 0 2 ### Context over formula Market, building, brand route and ownership horizon determine which questions matter most. - 0 3 ### Stewardship Recommendations consider maintainability, guest relevance and the property’s intended long-term role. How we can help ## The right support for your hotel. - 01 ### Market & asset review Hospitality-specific perspective on location, demand, building, concept and competitive relevance. - 02 ### Operating-case input Connect the proposed use, service level and commercial model to operational requirements. - 03 ### Acquisition support Identify operating and implementation questions for specialist due diligence. - 04 ### Disposal preparation Set out the hotel’s operating story, current priorities and transition considerations for prospective buyers or investors. - 05 ### Ownership strategy Compare operating, brand and partnership paths against the owner’s objectives and constraints. - 06 ### Transaction coordination Contribute a hotel operator’s insight alongside appointed legal, financial, technical and valuation advisers. Track record ## Uplift as value creation, driven by operational excellence. Over €2 billion In transaction volume achieved by our founders through hotel real-estate development and transactions. This is a historical founder track-record figure, not current revenue or assets under management. Grand Metropolitan Hotels archive Morrison Dublin ### A historic value-creation reference. 2008 Acquired 2019 Exit €39m Value created Engagement path ## From first conversation to agreed next steps. Every engagement is different, but the steps stay the same: understand the hotel, agree priorities, put the right team in place and review progress. - 0 1 ### Scope Set the hospitality questions, evidence base and boundaries of the operator’s role. - 0 2 ### Review Examine the physical asset, market, concept, operating case and implementation dependencies. - 0 3 ### Compare paths Frame feasible operating and positioning alternatives for owner consideration. - 0 4 ### Support execution Contribute hospitality expertise alongside the wider appointed advisory team. Continue exploring ## Related expertise All capabilities - Advise & transform ### Investment & Asset Strategy Explore - Advise & transform ### Development & Repositioning Explore - Operate ### Lease Explore Planning the next stage for your hotel? ## Let’s talk about what your hotel needs. Discuss your hotel --- # Investment & Asset Strategy | Grand Metropolitan Hotels URL: https://grandmethotels.com/services/investment-asset-strategy Expertise Advise & transform · Strategist # Investment & Asset Strategy Operating insight before, during and after the investment decision. For an acquisition, a repositioning or a business plan, we review the hotel’s market, concept, operating assumptions and performance priorities. We clarify the operating case alongside your appointed legal, tax, valuation and investment advisers, not in place of them. Discuss your hotel Unsplash Operating principles ## How we work with you. - 0 1 ### Asset first We begin with the building, location, guest demand and ownership horizon. - 0 2 ### Assumptions tested We test commercial and operational assumptions against the hotel, its market and the delivery plan. - 0 3 ### Actionable governance Review should lead to a prioritised plan, clear responsibilities and an owner-ready reporting rhythm. How we can help ## The right support for your hotel. - 01 ### Opportunity review Hospitality-led assessment of market context, concept, operating model and execution complexity. - 02 ### Operational due diligence Review of commercial, operating, people, technology and property-level considerations. - 03 ### Business-plan challenge Constructive review of assumptions, phasing, operational dependencies and implementation readiness. - 04 ### Capital alignment Connect renovation and improvement priorities to the intended guest proposition and operating case. - 05 ### Performance governance Create owner-facing measures and review routines that keep the plan visible after mobilisation. - 06 ### Priority planning Translate findings into sequenced initiatives without promising a particular financial outcome. Engagement path ## From first conversation to agreed next steps. Every engagement is different, but the steps stay the same: understand the hotel, agree priorities, put the right team in place and review progress. - 0 1 ### Frame the question Define the decision, available evidence, ownership objectives and review boundaries. - 0 2 ### Test the case Examine the asset, market, operating assumptions and delivery dependencies. - 0 3 ### Prioritise Distinguish immediate risks, strategic choices and longer-horizon opportunities. - 0 4 ### Govern Set a review cadence and practical workstreams for the agreed path forward. Continue exploring ## Related expertise All capabilities - Advise & transform ### Hotel Real Estate Explore - Advise & transform ### Development & Repositioning Explore - Operate ### Hotel Management Explore Planning the next stage for your hotel? ## Let’s talk about what your hotel needs. Discuss your hotel --- # Lease | Grand Metropolitan Hotels URL: https://grandmethotels.com/services/lease Expertise Operate · Operator # Lease A lease shaped around your hotel and ownership priorities. A lease creates a direct operating relationship between property owner and hotel operator. We consider it selectively, reviewing the hotel, market, capital responsibilities, operating proposition and governance before taking a discussion further. Discuss your hotel Unsplash Operating principles ## How we work with you. - 0 1 ### Selective suitability Not every asset or ownership objective is suited to a lease structure. - 0 2 ### Clear responsibilities Property, capital, maintenance and operating responsibilities are clearly defined. - 0 3 ### Long-term stewardship The operating plan should support the property’s condition, relevance and intended positioning. How we can help ## The right support for your hotel. - 01 ### Suitability review Consider market, asset, concept, condition, operating requirements and ownership priorities. - 02 ### Structure input Contribute the operator perspective while commercial and legal terms are developed by appointed advisers. - 03 ### Mobilisation Plan leadership, systems, people, commercial activation and property-level transition. - 04 ### Property stewardship Establish routines for maintenance priorities, condition visibility and operating continuity. - 05 ### Performance governance Agree an operating and reporting approach that suits the structure and the hotel. - 06 ### Operating accountability Lead the day-to-day hotel business within the final agreed contractual framework. Engagement path ## From first conversation to agreed next steps. Every engagement is different, but the steps stay the same: understand the hotel, agree priorities, put the right team in place and review progress. - 0 1 ### Explore suitability Review the asset, market and ownership objectives at a high level. - 0 2 ### Develop the case Clarify the concept, responsibilities, operating plan and required specialist advice. - 0 3 ### Agree & mobilise Complete the formal process and prepare the property, systems and team. - 0 4 ### Operate & steward Run the hotel with defined governance and attention to the physical asset. Continue exploring ## Related expertise All capabilities - Operate ### Hotel Management Explore - Advise & transform ### Hotel Real Estate Explore - Advise & transform ### Investment & Asset Strategy Explore Planning the next stage for your hotel? ## Let’s talk about what your hotel needs. Discuss your hotel --- # Leadership Team | Grand Metropolitan Hotels URL: https://grandmethotels.com/team # Leadership Chairman of the Board ## Martin R. Smura As an eminent leader in the hospitality industry, Martin steered top-tier institutions including Kempinski Hotels, Dorint Group, InterContinental and the legendary Hotel Adlon in Berlin, amplifying portfolios and multiplying profits. He is an alumnus of Cornell University and California State University. The people behind Grand Metropolitan Hotels ## Management team ### Ramesh Arora CEO Grand Metropolitan Hotels Ramesh Arora leads Grand Metropolitan Hotels as CEO. He brings more than four decades of international experience across hotel operations, development and strategic growth. His career includes senior leadership and General Manager roles with Holiday Inn, Renaissance, Sheraton and Forte across Europe, the Middle East, India and Africa. He served as Managing Director of The Montcalm Hotels Group in London for more than two decades, growing its portfolio from two to 24 hotels. Ramesh Arora leads Grand Metropolitan Hotels as CEO. He brings more than four decades of international experience across hotel operations, development and strategic growth. His career includes senior leadership and General Manager roles… Read more: Ramesh Arora ### Patrick A. Wild Group Legal Counsel An accomplished attorney and executive in financial services, with notable experience in bank and asset management company establishment across global markets. Over 30 years of leadership as a CEO, Chairman and senior executive including for notable institutions such as UBS, Julius Bär and EY. An accomplished attorney and executive in financial services, with notable experience in bank and asset management company establishment across global markets. Over 30 years of leadership as a CEO, Chairman and senior executive including… Read more: Patrick A. Wild ### Alexey Slesar Chief Development Officer Alexey Slesar is a senior international hospitality and real estate executive who brings over twenty years of executive experience in hotel and real estate development, acquisitions and project financing. Alex started his career in the international hospitality sector as Vice President for Development and Acquisitions in Russia, CIS and Eastern Europe with Hyatt where he was instrumental for Hyatt in expanding the company’s footprint in the region and was responsible for Hyatt’s highly successful entry to the Russian market with its top brand – Park Hyatt. Alex has been working in key development roles for Fortune 500 companies and has held key positions in major international public and private equity companies in the hospitality sector with direct reporting to companies’ shareholders and the global management leadership. Alexey Slesar is a senior international hospitality and real estate executive who brings over twenty years of executive experience in hotel and real estate development, acquisitions and project financing. Alex started his career in the… Read more: Alexey Slesar ### Corinna Saur Chief Human Resources Officer Corinna Saur brings many years of experience in the field of human resources and administration from numerous international hotel companies such as InterContinental, Robinson, and Kameha Grand Zurich to Grand Metropolitan. As VP Human Resources for Kempinski Corinna Saur acted as HR Business Partner to implement the HR vision and strategy. Corinna Saur brings many years of experience in the field of human resources and administration from numerous international hotel companies such as InterContinental, Robinson, and Kameha Grand Zurich to Grand Metropolitan. As VP Human… Read more: Corinna Saur ### Rahul Arora Chief Commercial & Digital Officer Rahul Arora is a hospitality and digital innovation leader with deep expertise in technology-driven transformation. As Chief Commercial & Digital Officer and Management Board member of Grand Metropolitan Hotels, he leads the group’s Digital Transformation Initiative, focusing on digital strategy, data-driven guest engagement, and scalable technology systems. Prior to joining GMH, Rahul founded Digital Hotelier, a London-based hospitality technology venture, and later joined the management of Signature Hotel Group following its acquisition by a private equity–backed technology company. Rahul Arora is a hospitality and digital innovation leader with deep expertise in technology-driven transformation. As Chief Commercial & Digital Officer and Management Board member of Grand Metropolitan Hotels, he leads the group’s… Read more: Rahul Arora ### Leonardo M. Smura Chief Affiliation Officer Leonardo M. Smura is a hospitality executive with a strong background in corporate affairs, affiliation, and hotel operations. As Chief Affiliation Officer, he combines strategic insight with hands-on operational experience across development, finance, and brand management. He holds a double Bachelor’s degree in Hotel Management and Business Education from César Ritz Colleges Switzerland and Washington State University and is currently completing his MBA at the University of Derby. Leonardo M. Smura is a hospitality executive with a strong background in corporate affairs, affiliation, and hotel operations. As Chief Affiliation Officer, he combines strategic insight with hands-on operational experience across… Read more: Leonardo M. Smura ### Walter C. Neumann CEO Vela Hotels Walter C. Neumann leads Vela Hotels as CEO. A trained hotelier, he has held leadership positions in Germany and internationally with hotel groups including Lindner Hotels and Rocco Forte. He served as Managing Director at Travel Charme and as CEO of Azimut Hotels from 2013 to 2018. Walter C. Neumann leads Vela Hotels as CEO. A trained hotelier, he has held leadership positions in Germany and internationally with hotel groups including Lindner Hotels and Rocco Forte. He served as Managing Director at Travel Charme and… Read more: Walter C. Neumann ### Marcus Klar CEO Top International Hotels With more than 35 years in global hospitality, Marcus began his career at Holiday Inn before moving into sales and quickly advancing into leadership roles. He has consistently combined operational expertise with forward-thinking leadership to shape sustainable growth. Since joining TOP INTERNATIONAL Hotels in 1998, he has been instrumental in transforming the organization’s commercial capabilities—pioneering digital distribution, strengthening international market positioning, and building scalable sales structures. His leadership is defined by a holistic approach, integrating strategy, operations, and partner success to create long-term value across the network. Appointed CEO after 28 years within the organization, he continues to drive innovation, foster strong partnerships, and position TOP INTERNATIONAL Hotels for the future of hospitality. With more than 35 years in global hospitality, Marcus began his career at Holiday Inn before moving into sales and quickly advancing into leadership roles. He has consistently combined operational expertise with forward-thinking leadership… Read more: Marcus Klar ### Esther Dysli CEO Private Selection Hotels & Tours Esther Dysli is a highly experienced hospitality executive and entrepreneur with a strong background in marketing, brand development, and strategic leadership. She is the Chief Executive Officer of Private Selection Hotels & Tours, where she has successfully led the company for nearly three decades, shaping it into a well-established brand in the premium leisure travel segment. In addition to her role as CEO, she serves as Delegate of the Board of Directors at TOM Service AG and has contributed as a certified Swiss federal expert in marketing and sales. Her career reflects a deep understanding of tourism, distribution, and brand positioning within the Swiss and international hospitality landscape. Esther Dysli is known for her strong industry network and long-standing expertise in developing authentic travel experiences, with a focus on quality, individuality, and sustainable market positioning. Esther Dysli is a highly experienced hospitality executive and entrepreneur with a strong background in marketing, brand development, and strategic leadership. She is the Chief Executive Officer of Private Selection Hotels & Tours, where… Read more: Esther Dysli ### Candice Berger Käsweber Chief Brand Development Officer of Voile d’Or After training in hospitality and marketing, Candice Berger has spent nearly 20 years honing her expertise between the French Riviera and Paris, where she built a strong reputation as a highly respected professional in the luxury hospitality industry. With extensive experience in brand development, marketing, communications, and luxury travel, she has successfully contributed to the growth and positioning of renowned hospitality brands. Today, as Chief Brand Officer of Grand Metropolitan Hotels, Candice is responsible for shaping and strengthening the company’s brand portfolio, overseeing brand strategy, marketing, communications, and guest experience across its diverse collection of hospitality brands. Combining strategic vision with a deep understanding of the luxury travel market, she brings inspiring leadership, creativity, and an unwavering commitment to excellence. After training in hospitality and marketing, Candice Berger has spent nearly 20 years honing her expertise between the French Riviera and Paris, where she built a strong reputation as a highly respected professional in the luxury… Read more: Candice Berger Käsweber ### Tatiana Popova Senior Vice President Finance Tatiana brings over 15 years of international experience in finance and hospitality. She is a certified ACCA member and holds a Master of Science in Accountancy and Control. Throughout her career, Tatiana has held senior finance leadership positions within international hotel groups across Europe, where she successfully led financial transformation initiatives, implemented major systems such as OPERA Cloud and FairPlanner, optimized reporting processes in line with USALI standards, and managed multi-country finance teams. Her expertise spans financial planning, controlling, cash flow management, audits, ESG reporting, and strategic decision-making support for owners and executive leadership teams. Tatiana brings over 15 years of international experience in finance and hospitality. She is a certified ACCA member and holds a Master of Science in Accountancy and Control. Throughout her career, Tatiana has held senior finance leadership… Read more: Tatiana Popova --- # Website Terms | Grand Metropolitan Hotels URL: https://grandmethotels.com/terms Website terms # An open door to a conversation. Our website introduces the people, brands and services behind Grand Metropolitan Hotels. These terms explain how to use it and where an initial conversation ends and a separate business agreement begins. Terms of use These terms apply to this professional-facing website; individual hotel stays and partnership agreements have their own terms. ## About this website This corporate website is provided by Grand Metropolitan Hotels Group, at Bahnhofstrasse 24, 8001 Zurich, Switzerland. Further contact details appear in our Imprint. It is for professional hotel owners, investors and potential business partners who want to learn about our people, brands and hospitality services. It is not a guest-booking service or a place to manage an individual hotel reservation. ## Exploring an opportunity You are welcome to use the website to consider whether we might be the right hospitality partner and to send us a business enquiry. Sending an enquiry begins a conversation; it does not commit you or Grand Metropolitan Hotels to a management, lease, franchise, affiliation, development, investment, advisory or property transaction. The scope, responsibilities and commercial terms of any engagement belong in a separate written agreement with the relevant parties. ## Hotels, brands and examples Our stories, photographs, brands and past examples illustrate the breadth of our hospitality work. A picture or reference does not by itself mean that Grand Metropolitan Hotels currently owns, manages or is affiliated with the hotel shown, or that a project is available or open. Before relying on a website description for a particular opportunity, please ask us to confirm the current role, status and rights. Brand names and other third-party marks belong to their respective owners. ## Information and updates We take care to present useful, accurate information, but hotel openings, people, operating relationships and opportunities can change. We may update or remove website material as our work develops. Site content is general corporate information, not an offer of securities, a binding property proposal or legal, tax, investment or financial advice. ## Enquiries and email choices We may reply to the enquiry you choose to send. Occasional email updates about our hospitality work are a separate, optional selection on the form. Submitting an enquiry does not make you a subscriber, and declining updates does not prevent us from answering you. Our Privacy Notice explains how to withdraw an optional email choice. ## Using the website respectfully Please use this website and its forms only for genuine professional enquiries. Do not disrupt the website, interfere with its security, misrepresent yourself in a submission or try to access its restricted areas without permission. ## Content and external sites The text, layout, films, photography, logos and other artwork are owned by Grand Metropolitan Hotels or used with permission from their respective rights holders, unless a different source is credited. You may view them to evaluate a professional relationship, but reproduction or commercial reuse requires the appropriate rights holder's permission. External websites linked here have their own content, terms and privacy practices. ## Questions For a hotel or partnership opportunity, contact hello@gmh.com. For a question about these website terms or the use of site materials, contact info@grandmethotels.com. Our Imprint gives the company's full address and other corporate contact details. Any dispute arising under a future hospitality agreement will be addressed under that agreement's own terms. You can also read our Privacy Notice, Cookie Policy and Imprint.