Brand portfolio
Upscale · Heritage, countryside and wellbeing
Castlewood Hotels & Resorts
Characterful heritage, nature and wellbeing
Market position
Upscale
Positioning
Heritage, countryside and wellbeing
Operating model
Management
How this brand works with hotels in the collection.
Brand promise
The experience guests can expect.
Countryside, castle and wellness hotels shaped by family travel, landscape and regional tradition.
Heritage
Nature
Regional character
The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity.
Related capability