Upscale · Heritage, countryside and wellbeing

Castlewood Hotels & Resorts

Characterful heritage, nature and wellbeing

Market position

Upscale

Positioning

Heritage, countryside and wellbeing

Operating model

Management

How this brand works with hotels in the collection.

Brand promise

What this position is built to mean.

Countryside, castle and wellness hotels shaped by family travel, landscape and a contemporary interpretation of regional tradition.

Heritage

Nature

Regional character

A brand’s operating model does not describe every hotel by name. Individual hotel arrangements and territories are shared when confirmed.

Related capability