Brand portfolio
Luxury · Collection for distinctive hotels
Grand Metropolitan Hotel Collection
A home for distinctive hospitality
Market position
Luxury
Positioning
Collection for distinctive hotels
Operating model
Management
How this brand works with hotels in the collection.
Brand promise
The experience guests can expect.
A luxury collection for boutique, resort, urban, conference and residential hotels, with food, drink and wellness concepts, shaped around each hotel’s own character.
Independent character
Multiple asset types
Owner-aligned positioning
The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity.
Related capability