Upscale · Curated independent stays and touring

Private Selection Hotels & Tours

Privately run hotels and experience-led touring

Market position

Upscale

Positioning

Curated independent stays and touring

Operating model

Affiliate

How this brand works with hotels in the collection.

Brand promise

What this position is built to mean.

A selection of privately run European hotels and curated tours, with nature, wellbeing and personal hosting at the centre of the guest proposition.

Independent hotels

Wellbeing

Experience-led tours

A brand’s operating model does not describe every hotel by name. Individual hotel arrangements and territories are shared when confirmed.

Related capability