Brand portfolio
Luxury · Design and sense of place
Signature Hotels & Resorts
Design-led stays with a strong sense of place
Market position
Luxury
Positioning
Design and sense of place
Operating model
Management
How this brand works with hotels in the collection.
Brand promise
What this position is built to mean.
Distinctive properties brought together by thoughtful design, local character and a guest experience grounded in the culture and energy of its setting.
Thoughtful design
Local character
Individual identity
A brand’s operating model does not describe every hotel by name. Individual hotel arrangements and territories are shared when confirmed.
Related capability