Brand portfolio
Luxury · Design and sense of place
Signature Hotels & Resorts
Design-led stays with a strong sense of place
Market position
Luxury
Positioning
Design and sense of place
Operating model
Management
How this brand works with hotels in the collection.
Brand promise
The experience guests can expect.
Distinctive hotels where thoughtful design and local character shape the guest stay.
Thoughtful design
Local character
Individual identity
The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity.
Related capability