Brand portfolio
Upscale · Shared expertise for independent hotels
Swiss Hospitality Collection
Shared expertise for individual independent hotels
Market position
Upscale
Positioning
Shared expertise for independent hotels
Operating model
Affiliate
How this brand works with hotels in the collection.
Brand promise
The experience guests can expect.
An affiliation that gives independent hotels sales, marketing, sustainability and talent support, while their own identity stays visible.
Commercial support
Shared expertise
Independent identity
The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity.
Related capability