Brand portfolio
Upscale · Independent-hotel market access
TOP International Hotels
Commercial connectivity for independent hotels
Market position
Upscale
Positioning
Independent-hotel market access
Operating model
Affiliate
How this brand works with hotels in the collection.
Brand promise
What this position is built to mean.
Distribution, reservation technology and strategic marketing support designed to expand market access without erasing the identity of the individual hotel.
Distribution
Reservation technology
Market access
A brand’s operating model does not describe every hotel by name. Individual hotel arrangements and territories are shared when confirmed.
Related capability