Brand portfolio
Upscale · Independent-hotel market access
TOP International Hotels
Distribution and marketing support for independent hotels
Market position
Upscale
Positioning
Independent-hotel market access
Operating model
Affiliate
How this brand works with hotels in the collection.
Brand promise
The experience guests can expect.
An affiliation that gives independent hotels distribution, reservation technology and strategic marketing support, while each keeps its own identity.
Distribution
Reservation technology
Market access
The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity.
Related capability