Grand Metropolitan Hotels
Brand portfolio

Luxury · Maritime design and restorative wellbeing

Vela Hotels

Baltic waterfront hotels with space to restore

Market position

Luxury

Positioning

Maritime design and restorative wellbeing

Operating model

Management

How this brand works with hotels in the collection.

Brand promise

The experience guests can expect.

A contemporary Baltic proposition shaped by waterfront settings, light-filled design, natural materials and space to restore.

Waterfront

Wellbeing

Natural materials

The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity.

Related capability

Explore the capability behind this positioning.