Brand portfolio
Luxury · Maritime design and restorative wellbeing
Vela Hotels
Relaxed maritime hospitality and generous wellbeing
Market position
Luxury
Positioning
Maritime design and restorative wellbeing
Operating model
Management
How this brand works with hotels in the collection.
Brand promise
What this position is built to mean.
A contemporary Baltic proposition shaped by waterfront settings, light-filled design, natural materials and space to restore.
Waterfront
Wellbeing
Natural materials
A brand’s operating model does not describe every hotel by name. Individual hotel arrangements and territories are shared when confirmed.
Related capability